Oral Culture Was Integrated in the Print and on Television
Oral culture has been integrated in the print and on television since the 1950’s.
This is a form of sociological study that attempts to determine the effect of oral culture on the behavior of a culture or society.
Oral culture was integrated in the print and television books were orally recited, which is a form of storytelling.
Oral culture is a story telling technique in which all the characters are engaging in conversation.
The only difference between oral culture and storytelling is that the person who is reciting does not participate in the actions and is merely observing the behavior of the person being recited.
Oral culture is also used in movies and television shows as the sole method for storytelling.
Some of the changes in oral culture were made because of the change in the social values.
There have been changes in the family structure especially in developing nuclear families.
Also, there has been a trend towards the individualism of man.
There are some individuals who follow the social mores of their times and others who choose to do things differently.
There have been changes in the sex role that is considered by some people to be a woman’s role.
Men are becoming macho and it seems that they want to be part of the action as well.
Oral culture has been integrated into the print and on television and has been a part of our lives ever since we can see them.
Oral culture can also be studied in the classroom by adding literature to the curriculum.
There are many books on the subjects of oral culture. Students can read these books and get a better understanding of the impact of oral culture in today’s society.
In the year 1693 during the height of the European exploration, Thomas Lee the English ambassador, was touring the Indian and Chinese courts to see how they treated their native subjects when it came to medicine.
At one point during his tour, he stopped at the Great Wall of China and did not speak a word, but just marveled at the workmanship and collected some mummified remains which he brought back with him.
The Chinese were quite impressed, and as was the Europeans, they all had quite interested in the story of the dead traveler who had come back from such a far-off land and did not speak a single word about it, nor did he try to explain it.
This led to Lee writing in his book, An Account of the Ways in Which the Mummies in the Great Wall Deal With Diseases, explaining the oral culture of the Chinese and how that helped to keep their people healthy through simple orally transmitted words, passed on from generation to generation.
The Chinese and Indians were not alone in the oral culture of the early modern era.
The Egyptians also paid attention to oral culture, and their wisdom can also be seen in their embalming rituals.
The mummification process started in the fourth millennium B.C., and it continued well into the New Kingdom.
Egyptians used the power of speech and the rhythm of speech to keep their people healthy, and their knowledge of the spoken language kept their people well-informed even though they lived so far away from each other.
Today, the written Egyptian language is still used in Egypt, although many people are very confused by its unfamiliar look.
This oral culture also extended into Europe.
There, oral culture became important because many individuals would come from different cultural backgrounds to visit the city state of Venice, and it became a center of cross-cultural interaction.
Merchants from far off places brought exotic spices and plants, and when they brought these plants back they needed someone to record it in order to sell it locally.
They recorded the plant’s scent as well as the taste, and the result was an oral culture that spanned all of Europe.
Today, many still study the oral culture of Europe as a whole, because understanding how such a wide-ranging oral culture came about and developed can shed light on how we should move forward in our own society.
Oral and Print Culture
This oral and print culture brought by the government is now at its highest stage ever.
The educational system has not only made the students good employees but also good citizens.
Every person read a newspaper or magazine in the morning and afternoons, they read a book to know about the world. In this way the world became small and local news never reached the ears of the common man who does not know what is happening all over the world.
Even though the government has taken up serious measures for maintaining the oral and print culture thus it brought about intermingling of hearing and reading public.
This has made the students very well informed about the happenings all over the world and they are very alert regarding the happenings in their state or in the country.
There are many cases in which the students were arrested for reading news about the religion, country or their Alma mater.
They were branded as persons of unknown beliefs by their classmates and this made them afraid to continue their education.
Even the lower class people were kept away from the higher classes because they thought that these people may convert to some other religion and Christianity was the most popular religion. Thus it led to the end of missionary work.
The situation is not any different in the city college as there are many cases where the students have been arrested for disturbing the peace and disturbing the public peace.
The oral and print culture thus it brought about intermingling of reading and hearing public.
Even the vice president of a private university has publicly stated that the menace of terrorism in the United States will not be stopped with the aid of the police but it will be stopped by the citizens themselves.
He has also refused the vice president position to any person who does not respect the freedom of others. So we can say that the menace of terrorism is due to the excessive of oral and print culture.
Print Culture Revolutionised the Society and World at Large
Print culture is the mindset that has emerged from the advent of print technology, and which now permeates the entire world.
The revolutionary nature of this mindset has made it a significant cultural force in its own right, challenging the conventional modes of communication.
This print culture has created a different set of values and norms around the globe, establishing a new norm for interaction in the 21st century.
Social scientists have coined the phrase ‘print culture’ to describe this cultural phenomenon as a new kind of communication, which has emerged in the past few decades.
In fact, it is beyond doubt that the revolutionised the society and the world at large, as more people from different walks of life have come to embrace the innovative medium of print.
In order to understand how this new culture changed the society and the world at large, it would be important to bring into focus some of the key elements that mark this revolutionised culture.
The most important and significant feature of print culture is the notion of duality, which emerged as the driving force behind the revolution.
Duality refers to the fact that we could not identify any single object within the visual field, and yet simultaneously, we could identify multiple objects and even images.
In fact, there are innumerable qualities existing in nature, and each of them has multiple meaning.
This print culture also gave birth to an alternative reality that was not subject to the laws of traditional science, thereby shattering the received and established concepts of science.
Another important feature of print culture is resistance, which is defined as the ability to resist changes in the face of such changes.
When we talk about culture and art, it is obvious that art and culture have always existed, but the print culture revolutionised the society and world at large and changed the way people viewed art.
Such a revolutionises the society and world at large, and forms the essential basis of social consciousness and self-consciousness.
How to Effectively Promote Your Products With Print Culture
In the last decade print culture has literally exploded across the world. There is no longer a need to go to your local book store to find a new story, instead you can browse the internet, the news, magazines, and even newspapers to find a story that is of interest to you.
The print culture industry is at an all-time high, as more people choose to purchase their news, information and entertainment from online sources.
This has created a large audience for any marketing campaign. Marketing professionals are recognizing this and are implementing creative solutions around the globe to increase their reach and influence. Below is an example of a print culture strategy implemented by a major retail chain.
Targeting the print culture audience is vital for any printed material, especially since there are more people that have access to computers and their cell phones these days.
As such, print marketing needs to be geared towards capturing the attention of this new generation of mobile customers.
Retail chains need to think creatively about how they can design their printed material and content in a way that will entice and engage these new customers.
One excellent solution is to add video to their advertising campaigns, as more consumers enjoy watching videos and are more likely to spend money on any print advertising that they see.
A print culture is only as strong as its content, which is why advertising professionals are exploring new ways to engage their audience with creative advertising options like video.
It’s no secret that today’s consumer simply craves instant gratification, which is exactly what print media provides.
By utilizing print culture to promote their products, brands and services, businesses stand to benefit as their message is printed directly onto the consumer’s hands.
In fact, studies show that consumers who perceive their advertisements to be designed specifically for their individual needs spend twice as much money as those who receive a standard print advertisement.
Children’s Book Publishing – An Overview
In order to cater to the increasing demand of consumers, many publishing houses started publishing children’s books and ballads illustrated by local artists.
A few years back, children’s books were mainly focused on fairy tales about Snow White and the Seven Dwarfs or about Robin Hood and his band of Merry Men.
Today, children’s books have a wider scope and this has led to the rise in popularity of books written for young readers.
Children’s books are not only aimed at educating young minds; they are also meant to entertain and amuse the children.
For this reason, publishing houses are coming up with more creative ideas that can grab the attention of the readers. Here is a look at some of the upcoming children’s book publishing.
Apart from publishing children’s book publishing, many publishing houses also open their doors to budding authors and create a platform for them to display their writing skills and have the chance to find an audience.
These opportunities are provided by publishing houses, especially when the book has great potential to become a best-seller.
For instance, in the case of The Pirate’s Booty, a series of twelve novels, twelve volumes have been published by Random House Children’s Books.
This book has been panned by critics and experts, but still, it has been a big hit. Another example of a book publishing house that gives aspiring writers a platform to showcase their talent is Arbor Books & Media, where authors like Miguel Lopez De Leon, Gloria Steinem and Paula Sage have collaborated on a series of seven books.
Children’s book publishing also includes comic-strip cartoon books and television shows.
Some of these popular cartoon characters include Mickey Mouse, Scooby-Doo, Superman, Looney Tunes and Justice League.
Several television channels based on these cartoons are available on cable television.
In fact, it is through children’s book publishing houses that you can catch the latest news and entertainment in the form of television shows.
The animation industry is also making a name for itself in children’s book publishing, as more young boys are becoming interested in drawing and even drawing their own cartoon characters.
Why Is Literacy Not Everyone Reading Rather They Wanted To Read Stories In The Books
In our day and time, we see that people are becoming lazy and useless because they have no use for literacy.
But I think it’s a matter of time when people will start to take pride in their literacy and start taking an active part in education.
If we will start teaching the kids literacy then there is a big chance that there will be less crime and violence in our country.
We can make a better future by teaching these basic skills to the kids. If we want to achieve world literacy, then it is our responsibility.
The problem is that in many developing countries, literacy is considered as a low value.
Children are told to depend on money from their parents rather than studying.
And so, people who have no interest in studying tend to stay away from studying. It’s only later when they will realize the importance of literacy and how it can change their life.
By promoting literacy and teaching kids its importance, it would increase job opportunities and would increase the standard of living.
The job opportunities that the people get would increase the standard of living which in turn would generate more income.
It has been seen that the incomes of the people are increasing because of the demand of jobs.
This would encourage the people to read more books and keep abreast with the current literature. There are a lot of other reasons but one thing is for sure, literacy is vital for our society and civilization.
Literacy Rates in Europe and Other Parts of the World
According to the United Nations Statistics Division, Literacy is defined as the rate at which persons who are not literates can read and write texts.
It also refers to the level of awareness of people about their literacy and their ability to use the skills to read and write.
Most of the developed countries have a very low level of literacy and people do not even know the number of literate persons in their country.
The developed countries like UK, US, Canada and Australia has a very high level of literacy, which is an achievement which is a long way from developing countries like the Philippines and China, which have a very low level of literacy.
The below figure represents the level of literacy globally, in comparison with the lower level of literacy in some of the countries in Asia and Africa.
The report suggests that there is a serious need for developing countries like the Philippines and China and developing South-east Asia to improve the levels of literacy as much as possible, especially since the countries like those in the Middle East and Africa have a very high teenage birth rate and a high illiteracy level.
There is a desperate need to increase the level of literacy so that there will be a social safety net for these underprivileged people.
It also indicates that the developed countries like the US needs to bring down its rate of adult literacy in order to raise it.
The report also states that illiteracy has become a major barrier for economically and educationally disadvantaged people in the United States and other advanced nations.
The European Union (EU) has one of the highest levels of literacy.
The report suggests that the problem is mainly due to lower level of investment and support by the developed countries.
The report also states that the problem of lack of skilled workers and the mismatch between experienced and young workers in the labour market has a major role to play.
The report suggests that there should be a greater focus by the EU on education as well as training policy as this can contribute significantly to narrowing the gap between the developed and the developing countries. It also recommends that the development of a European Investment Centre for Training Research in Education (E-CTRI) can bridge the gap between the developing and the developed countries.